WordPress has a very SEO oriented URL structure. WordPress sticks strongly to search engine guidelines which helps the webpages that are developed with WordPress rank higher. Thus, developing with WordPress gives you the best possible SEO friendly tools and is the most SEO oriented platform for website development. WordPress uses the following methods for optimizing pages for search engines:
Customizable and Flexible Themes: WordPress allows the usage of highly customizable themes. This enables for the development of fast loading webpages which is a vital factor for developing an SEO friendly site. Popular search engines such as google use the load times as a benchmark to rank higher in the search engines result pages (SERPS). The customization facilities of WordPress allow the codes within the themes to be changed as well, which in turn allows coders to optimize the codes for making the webpages load faster.
Permalink customization: A permalink (derived from permanent link) is a URL used in WordPress that points or links to a specific web page, it is often an entry which has passed from the front page to the archives, or a search result in a database. A permalink determines the outlook of your URL. The structure of permalink is adaptable and changeable. Keywords can be added differently for every individual post for the link. Thus, search engines are able to identify the links indefinitely, making your pages rank higher in searches.
Built-in RSS Feeds: Rich Site Summary or Really Simple Syndication (RSS for short) is used to publish frequently updated information such as blog posts, news updates, etc. Since blogging is really popular in WordPress, WordPress has built-in RSS feed support. This kind of support is instrumental for SEO as RSS feed directories in different webpages links back to your website and search engines will take notice of this and mark your site as the original source, resulting in more hits. RSS allows people to “subscribe” to updates to your web content. So, whenever you publish something new, the interested people will be notified, come back to your site and in turn make it more favorable to rank higher in search results.
Better codes: WordPress lets you develop pages from the ground up using better codes. From the back end codes to the UI and UX related ones, clean and simple coding, e.g. making use of a single function multiple times, is important for SEO. This is because this essentially results in clean layouts and smooth performance overall. Search engines will be able to crawl through much faster if the codes are clean and as an added bonus, your customers receive a smooth performance from the site due to faster load times and better animations.
Tagging: WordPress gives you the ability to tag everything. From hyperlinks to images, not to mention every single page that you create give you the option to use meta-tags in them. This is very essential for a properly SEO optimized site. Search engines catch on to tags very swiftly, and the right ones in the right places can result in your search result ranks to go way up.